Berlin a Paris: Serge Lutens
[Italian & French]
Edited By Patrice Nagle, et al.
Distrubuted by Trans-Atlantic Publications Inc.
176 pages, Illustrated
Designer, photographer and perfumer, alchemist and poet dreams of perfume, Serge Lutens is now the undisputed protagonist on the international scene of the most exclusive fragrances. From Lille, where he was born, he moved to Paris, where he was hired by Vogue magazine to create make-up and hairstyles: it is in this period that combines great photographers such as Richard Avedon and Penn Inving. In 1967 Christian Dior commissioned Lutens to the creation of a new line of cosmetics, "Vogue" America will define "revolutionary." The years of Dior, from 1967 to 1977, are the focus of this publication, which presents the unpublished material relating to the advertising campaigns of submission of the line maquillages of the house. In 1980 he was hired by Lutens Shiseido to know the name of the brand worldwide. Its advertising campaigns make him get two Golden Lions in the section of the Cannes film festival dedicated to short films commercials. Also for Shiseido creates the perfume "Nombre Noir" for which he won the grand prize in the 1990 International Art Film Festival, sponsored by UNESCO. In 2000 he launched his own brand of fragrances "Parfums-Beaute Serge Lutens." For four consecutive years, from 2001 to 2004, was awarded the FiFi Award (Fragrance Foundation). In 2007, the French government has invested with the title of "Commandeur" Ordre des Arts et des Lettres, an event which once again confirms Lutens talent in the world of absolute beauty.
Return to main page of Trans-Atlantic Publications