[English & Spanish]
Edited By Miqual Abellan
Distributed by Trans-Atlantic Publications
208 pages, Illustrated
$59.50 Paper Original
Impact. This is the key. Visual impact, emotional impact, environmental impact ... print advertising and large format implies the need for impact.
Every ad has to stand out among hundreds of inputs, has to get attention and to become single, visible between the rest. Secondly, having caught our attention, must also generate other emotions: surprise, intrigue, curiosity, or sometimes even generate negative impressions as repulsion, rejection, or a warning to consciousness. All emotions can be altered behind a good advertising campaign, leaving the receiver a particular message, the desired message.
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