International Art Books
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This is Visual Merchandising!

By Louis Bou
December 2008
Instituto Monsa de Ediciones
Distributed By Trans-Atlantic Publications
256 Pages, Illustrated, 9.5 x 7.75 x 0.75
$57.50 Paper

The pages of This is visual merchandising! are an outline, marvellously full-illustrated with magnificent photographs in colour, most of them of big size, which show all factors that a visual merchandiser or shop window designer must have present: the election of colour, the power of lighting, spatial combination, typology of the window models, the importance of small details and the seasonal and commemorative character of the shop window display.


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