Essential Economics: European Edition

By Michael Parkin, et al.
June 2012
Pearson Education
ISBN: 9780273718970
427 pages, Illustrated
$95.00 Paper Original

With the recent global financial crisis moving economic commentary from the business report to the front page, the benefits of gaining adeeper understanding of the central ideas and theories of economics has never been so important, relevant, topical and exciting.

If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin’s books are read by over a million students around the world, so you’ll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life.

This text will provide you with an undiluted presentation of economic principles and models covering the most important economic topics for a business or non-specialist student with the same rigour found in a specialist economics text.



Part 1 The Scope of Economics 
Chapter 1 What is Economics? 
Chapter 2 The Economic Problem

Part 2 How Markets Work 
Chapter 3 Demand and Supply 
Chapter 4 Efficiency and Equity 
Chapter 5 Government Actions in Markets

Part 3 Business Decisions and Strategies 
Chapter 6 Output and Costs
Chapter 7 Competitive Markets 
Chapter 8 Monopoly 
Chapter 9 Monopolistic Competition and Oligopoly

Part 4 Monitoring Business Conditions
Chapter 10 Real GDP
Chapter 11 Monitoring Jobs and Inflation 

Part 5 Finance and Money
Chapter 12 Financial Markets 
Chapter 13 Money and Banking

Part 6 Macroeconomic Performance And Policy
Chapter 14 Aggregate Supply and Aggregate demand 
Chapter 15 Growth, Inflation and Cycles
Chapter 16 Fiscal Policy and Monetary Policy



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