AQA Business for GCSE
Setting Up a Business

By Neil Denby & David Hamman
August 2009
Hodder Education
ISBN: 9780340974926
Distributed by Trans-Atlantic Publications
182 pages, Illustrated
$36.50 Paper original

AQA Business for GCSE: Setting up a Business covers the first unit of the new AQA GCSE Business specification, Setting up a Business.

Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results.

Key features of the text include:
Numerous activities and exercises for classroom and homework use
Lots of real-life case studies and examples to motivate and engage students
Graded activities so that the specification is covered appropriately for students at all levels
Exam tips and exam-style questions to prepare students for assessment

Accompanying Dynamic Learning CD-ROM Network Editions are available to provide full interactive classroom support.

Written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.

Table of Contents:
Defining business and enterprise
What is business?
The nature of markets
Taking risks – enterprise
Reducing the risks of starting a business: Franchising
Business aims and objectives
Starting a business
Planning an enterprise
Types of business structure – unlimited liability
Limited liability companies
Business location decisions
Researching the market
Marketing mix elements and price
Marketing mix elements and product
Marketing mix elements and promotion
Marketing mix elements and place
Sources of finance
Business support
Keeping accounts
Making a profit
Managing cash flow
People in businesses
Recruiting staff
Rewarding staff
Motivating employees
Staff and the law
Other legal responsibilities of business
Operations management
Producing a good
Providing a service
Small businesses and ICT
The importance of customer service
Protecting the consumer




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