AQA Business Studies for GCSE

By Neil Denvy & David Hamman
September 2009
Hodder Education
ISBN: 9780340987384
Distributed by Trans-Atlantic Publications
334 pages, Illustrated
$49.50 Paper original

AQA Business Studies for GCSE covers the two business studies options on the new AQA GCSE Business specification, Setting up a Business and Growing as a Business.

Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results.

Key features of the text include:

Numerous activities and exercises for classroom and homework use

Lots of real-life case studies and examples to motivate and engage students

Graded activities so that the specification is covered appropriately for students at all levels

Exam tips and exam-style questions to prepare students for assessment

Accompanying Dynamic Learning CD-ROM Network Editions are available to provide full interactive classroom support

Written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.

Table of Contents:
Defining business and enterprise
What is business?
The nature of markets
Taking risks – enterprise
Reducing the risks of starting a business: Franchising
Business aims and objectives
Starting a business
Planning an enterprise
Types of business structure – unlimited liability
Limited liability companies
Business location decisions
Researching the market
Marketing mix elements and price
Marketing mix elements and product
Marketing mix elements and promotion
Marketing mix elements and place
Sources of finance
Business support
Keeping accounts
Making a profit
Managing cash flow
People in businesses
Recruiting staff
Rewarding staff
Motivating employees
Staff and the law
Other legal responsibilities of business
Operations management
Producing a good
Providing a service
Small businesses and ICT
The importance of customer service
Protecting the consumer
Business organisation
Introduction to business organisation
Expanding as a business
Choosing the right legal structure
Business aims and objectives
Business location
Advanced marketing
Introduction to advanced marketing
The marketing mix: product
The marketing mix: price
The marketing mix: promotion
The marketing mix: place
Finance for a large business
Introduction to finance for a large business
Sources of finance for a large business
Profit and loss accounts
Balance sheets
Advanced people in businesses
Introduction to advanced people in businesses
Organising a growing business
Recruiting staff
Appraisal and training
Advanced operations management
Introduction to advanced operations management
Production methods
Efficiency and lean production
Benefits and challenges of growth
Maintaining quality assurance in growing businesses




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