AQA GCSE Business Studies

By Malcolm Surridge & Andrew Gillespie
July 2009
Hodder Education
ISBN: 9781844894147
Distributed by Trans-Atlantic Publications
262 pages, Illustrated
$56.00 Paper original

This textbook has been written for the new AQA GCSE Business Studies specification by two highly experienced authors and examiners. It covers Unit 1: Setting up a Business and Unit 2: Growing as a Business and provides detailed advice on how to approach the controlled assessment in Unit 3. The textbook has been written for students aiming at grades A*-C and is focused on exam success.
AQA GCSE Business Studies has the following key features:

A Teacher Guide containing detailed answers to all the questions in the book is available for separate purchase by teachers (ISBN 978-1-84489-325-6).

Table of Contents:
Unit 1 Setting up a Business
Chapter 1 Starting a business
Starting a business enterprise
Setting business objectives
Business planning
Choosing the appropriate legal structure for the business
Choosing the location of the business
Chapter 2 Marketing
Conducting market research with limited budgets
Using the marketing mix
Finance and support for a small business
Financial terms and simple calculations
Using cash flow
People in businesses
Motivating staff
Protecting staff through understanding legislation
Operations management
Production methods for manufacturing and providing a service
Customer service
Growing as a Business
The business organisation
Expanding a business
Choosing the right legal structure for the business
Changing business aims and objectives
Choosing the best location
The marketing mix: product
Using the marketing mix: price
Using the marketing mix: promotion
Using the marketing mix: place
Finance for large businesses
Profit and loss accounts and balance sheets
People in businesses
Reorganising organisational charts and management hierarchies
Recruitment and retention of staff
Operations management
Production methods for growing businesses
Recognising challenges of growth
Maintaining quality assurance in growing businesses
Investigating Businesses




Return to the Trans-Atlantic Home Page