Branding Yourself
How to Look, Sound & Behave Your Way to Success
Bt Mary Spillane
December 2000
Pan Books / Macmillan UK
ISBN: 0330481487 
389 Pages
$27.95 paper original
With an M.A. from Harvard, the author of seven books, and with top posts held in US presidential administrations and at the United Nations, Mary Spillane provides top advice to all those wanting to succeed by using the concept of branding. It is a user guide to your image. It offers the tools to focus your identity clearly and powerfully.
It allows you to achieve success and get what you want-whether it's a promotion or making a fresh start in life. The book contains priority assessment worksheets, individual checklists, real-world case studies, and guidelines for interviews, meetings and presentations. She now runs the corporate consultancy agency ImageWorks and is former chairman of Color Me Beautiful.
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