Media, 3rd edition
An Introduction

Edited by Daniel Albertazzi & Paul Cobley
April 2010
Pearson Education
Distributed by Trans-Atlantic Publications
ISBN: 9781405840361
569 pages, Illustrated
$72.50 Paper original

The Media: an introduction, 3e, has been fully updated and expanded to include brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Newspapers; Magazines; Book Publishing; Radio; Television; The Internet; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship; Audience Research; Sexuality; Gender; Social Class; Religion; The Body; Health and Illness; Nationality; and Sex Acts.  

Expert contributions on each topic provide a broad and comprehensive introduction and theoretical overview of the media industry.  Thirty-six specially commissioned essays are provided, these offer the reader unrivalled breadth and depth for an introduction to the study of contemporary media.

The Media: an introduction is essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.


List of figures and tables

List of contributors


Publisher’s acknowledgements


Daniele Albertazzi and Paul Cobley

Part 1 Understanding the Media


Daniele Albertazzi and Paul Cobley

1 Approaches to the Media

Joanne Sayner

2 Media Form

John Corner

3 Models of Media Institutions

Stylianos Papathanassopoulos

4 The Media in Europe

Hans J. Kleinsteuber

Part 2 What Are the Media?


Daniele Albertazzi and Paul Cobley

5 Comics

Roger Sabin

6 Photography

Stephen Bull

7 Book Publishing

Beverley Tarquini

8 Public Relations

David Miller

9 Newspapers

Raymond Kuhn

10 Magazines

Anna Gough-Yates

11 Radio

Guy Starkey

12 Television

Dorothy Hobson

13 Cinema

Anne J™ckel

14 Pop Music

Roy Shuker

15 The Internet and the www

Lorenzo Cantoni and Stefano Tardini

16 News Agencies

Oliver Boyd-Barrett and Terhi Rantanen

17 News Media

Jackie Harrison

18 Advertising

Iain MacRury

Part 3 The Media Environment: Policy, Economics and Institutions


Daniele Albertazzi and Paul Cobley

19 Economics

John Sedgwick and Guglielmo Volpe

20 Policy

Marco Gambaro

21 Public Service Broadcasting in Europe

Jérôme Bourdon

22 Censorship and Freedom of Speech

Julian Petley

Part 4 Audiences, influences and effects


Daniele Albertazzi and Paul Cobley

23 Administrative Research of Audiences

Michael Svennevig

24 Effects

Guy Cumberbatch

25 Impacts and Influences

Jenny Kitzinger

26 Active Audiences

Joke Hermes

Part 5 Media representations


Daniele Albertazzi and Paul Cobley

27 Sexuality

Charlotte Ross

28 Gender

Rosalind Gill

29 Social Class

Karima Laachir

30 Race and Ethnicity

Sarita Malik

31 Media and Religion

Leen d’Haenens and Jan Bosman

32 Youth

Bill Osgerby

33 The Body, Health and Illness

Andy Miah

34 Nationality

Barbara O’Connor

35 Sport

Neil Blain and Raymond Boyle

36 Sex Acts

Brian McNair



Key features

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